The SFATA Fly-In: A Personal Account
by Klaus Kneale
November 6, 2013
Extraordinary. Simply Extraordinary.
There’s a kind of mischievous smile that walks across my face when someone tickles my competitive bone. The right side of my face pulls my mouth into a smirk and my left eyebrow will often flick up with interest. There is an enthusiasm behind that smile that is difficult to describe.
Yesterday, I stood in a room with roughly 30 other people that all had a version of that smile on their faces. The energy, the atmosphere, and, most of all, the people were all quite extraordinary.
We were all decompressing after a full day of advocating across Capital Hill as part of SFATA’s Day on the Hill event. SFATA is the largest U.S.-based smokeless alternatives (i.e. e-cig) industry trade organization. Its membership (now close to 50 global members) represents a category of vapor companies looking to act responsibly and be treated fairly. The goal of the event was to convey a need for sensible and deliberate regulatory action for the electronic cigarette industry.
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